How To Increase Your Effectiveness Through Blogging By Leslie Rubero

If you run an online business, you’re probably always looking for ways to increase your profits. One strategy you may not have tried before is blogging. Here are a few ways you can increase your overall effectiveness with a blog we put together with Leslie Rubero.

Blogs Can Increase Your Search Traffic

How much search traffic does your site currently see? If you’re not getting a lot of search traffic right now, adding a blog could change that. When you have a blog on your site, you’ll be able to utilize all kinds of keywords, which means you’ll be able to see a lot of traffic from search engines.

If your site has a blog that you regularly update, search engines will crawl your site more frequently. This can boost your search traffic numbers even more. If your site is getting a lot of search traffic, a lot of people will be seeing what your site has to offer.

Blogs Can Draw All Kinds Of People To Your Site

Right now, the audience for your site is probably fairly limited. This means that your site may not have a lot of potential for growth. If you want to expand your site, blogging can help.

When your site has a blog, you’ll be able to attract readers that wouldn’t have given your site a second look otherwise. If your blog has a strong call to action, you may be able to convert some of those readers into customers.

Your Blog Can Be An Additional Source Of Income

Even if your site is already monetized, you may be able to increase your overall income through blogging. A high-quality blog can be an excellent source of income. As a matter of fact, there are a number of people that earn their living through blogging alone.

From advertisements to affiliate links to sponsored posts, there are plenty of ways to earn money through blogging. If you don’t feel like your site is profitable enough in its current form, you should see if you can earn any additional income through your blog.

Your Blog Can Help Build Customer Loyalty

If you want your business to be a real success, you need repeat customers. In order to ensure that customers come back, you’re going to have to do everything in your power to build customer loyalty. A blog is a very effective way to encourage customers to remain loyal to you.

If you have a blog on your site, you’ll have a deeper connection to your customers. If your customers enjoy reading your blog, they’ll want to make sure that you can keep updating that blog with new content. When they want to buy a product or service like what you offer, they’ll go to your site first.

Blogging Can Improve Your Social Media Presence

It can be challenging to attract an audience on social media. These days, nearly every site is active on social media. People have all kinds of posts in their social media feeds, which means it can be difficult for your posts to stand out.

Having a blog can definitely give your social media presence a big boost. If you write quality blog posts, a lot of people are going to share those posts on their own social media pages. You’ll see an increase in traffic from sites like Facebook, Twitter, and even Reddit.

Blogs Can Help Your Site Show Up In Image Searches

When people use search engines, they aren’t always searching for written posts. Sometimes, people are searching for images. The biggest search engines, like Google and Bing, all have an image search feature.

You should try to use multiple images in every blog post that you write. If you utilize alt tags, you’ll be able to include keywords in every image that you post. This means that you’ll be able to have a big presence in image searches. This will bring your search traffic even higher.

Blogs Are A Fantastic Way To Build Hype For New Products Or Services

Are you planning on launching a new product or service in the near future? If you have plans for a new product launch, you’ll want to get people excited about it ahead of time. You can use your blog to build hype.

If you let people know that something big is coming in your blog posts, they will start to get curious. They’ll continue to pay attention to your posts so that they can see what is coming next. By the time your product or service launches, you’ll already have a lot of interest.

You Can Use Your Blog To Run Contests

If you’re trying to promote your site, you should think about running some sort of giveaway. People love to win prizes, even if that prize is fairly small. If you’re giving away a prize on your site, people are going to take notice.

However, it will be difficult for you to promote this kind of contest on your main site. If you want to post about the contest, you’ll want to relegate that kind of content to your blog. Having a blog will allow you to run contests on a regular basis.

Building A Blog Will Increase Your Site’s Value

With every new piece of content that you add to your blog, the overall value of your site will increase. If you’re willing to put a lot of effort into your blog, the value of your site can increase tremendously.

If you think that you might want to sell your site in the future, you’ll want to make sure your site is as valuable as possible. A blog can make your site a lot more effective, and it can also increase the site’s worth.

As you can see, adding a blog to your website can make that site much more effective than it once was. Blogs are a valuable asset, which is why so many major sites are adding some sort of blog. Look into blogging ideas from Leslie Rubero Padilla and see if it could work for your site.

You can learn more about Leslie Rubero here:


6 Coolest Gadgets for Disaster Preparedness On and Off the Slopes

There are a number of cool gadgets that make technology an intricate participant in skiers’ personal disaster preparedness. Which are the six coolest gadgets that might just save your life (but don’t cost a mint)?

Avalanche Transceivers (costs range from $200 to $500)

Skiing is a dangerous sport, but skiing out of bounds is a lonely endeavor. Avalanches happen at the drop of a hat and it is possible to die within minutes of being buried under a relatively thin layer of snow. Disaster preparedness experts at REI have compiled a wide array of avalanche transceivers that signal a victim’s location to would-be rescuers. Best of all, these cool gadgets function even if the avalanche victim is unconscious and unable to participate in his own rescue.

AvaLung (costs go from $130 to $260)

If you are an avid heli-skiing aficionado, you want to now about these tech gadgets. AvaLung technology buys an avalanche victim extra breathing time while trapped under the snow. Air trapped in the snow gets funneled and becomes breathable. Black Diamond Equipment offers a number of different models that fit the skier’s personal tastes and needs. Although considered by insiders the coolest of cool gadgets, remember that personal caution is a must when heli-skiing or out-of-bounds adventuring.

GPS Units (from $150 to $550 or higher)

Personal disaster preparedness in the backcountry calls for the availability of GPS technology. Some of REI’s coolest gadgets not only offer up maps and directions but also function as heart rate monitors. Even so, remember that it is not enough to take along one of these tech gadgets, you also need to know exactly how to work it. The American Spectator chronicles the case of a skier who got lost and carried a GPS unit but didn’t know how to work it. He did not survive.

Survival Card (retails for $25)

REI sells the survival card, which is little more than a credit card-sized plastic gizmo that contains a removable knife, magnesium alloy fire starter, signal whistle and red LED light. Among tech gadgets, the simplicity of this disaster preparedness tool is frequently overlooked. Even so, a hiker or backcountry skier who gets lost in the evening can rely on the whistle and light to attract help or at least signal his location. The card is so small that it is also appropriate for older children to carry (careful with the knife and fire starter!).

Self-heating Meals (start from $7)

Is not precisely the gadget but is consists a cool technology. Self-heating meals are the latest to go trend for any outdoors enthusiast. All that you need is just a bit of water or any liquid to get warm homestyle meals. On current market, there are many reputable sellers you can choose from such as Omeals or Heater Meals. For more adventures personalities and all day long hikes, climbs or anything else you may what to look for military grade self-heating meals. The top manufacturers, such as XMRE, offer 24hours meals with everything you need to energize and survive any hazardous situation.

BodyGard Emergency Tool (sells for $25)

If you travel into the backcountry by car, the BodyGard (you can buy it at REI) might be the best $25 you ever spend. One of the tech gadgets that run on little more than a replaceable A23/12V battery, it features a distress light, a seatbelt cutter, flashlight and window glass breaker. Escaping from a submerging vehicle is difficult enough in the best of circumstances, but if the electronics are blown, this might be the only way out.

All of these cool gadgets are designed to give the backcountry skier a helping hand in case of an emergency. That said, personal disaster preparedness requires the user of tech gadgets to know what the devices are capable of doing, what they cannot accomplish and how the technology works in the first place.

Buckeyes Bridge Emergency Preparedness with Daily Life

Ohio boasts a large rural population that is descended from the pioneers that settled the state in the early 1800’s. My family belongs to that group and that pioneer spirit has remained as has the love of independence, personal responsibility, and self-reliance. Most any home you are welcomed into in Wayne County will have many items of emergency preparedness integrated into the décor, personal items, appliances and home contents.

In one or more rooms you will most likely find an oil lamp or two. There may be a fireplace or wood burning stove used on occasion or for home heating on a regular basis. A gas stove or gas grill is available for cooking. The cupboards may be filled with a mixture of purchased foods as well as food raised in the garden and meals ready to eat for preservation. Jars of homemade preserves may be mixed in with jars of purchased jelly. The basement may contain a pantry or root cellar with root vegetables and fruit.

Being prepared for emergencies is a way of life in Ohio. There is no season that is less prone to some sort of natural or man made danger that may cause an interruption of electric or other public service. In the spring there are threats of severe thunderstorms, strong winds, tornadoes and flooding, in the summer extreme heat, high humidity, long periods without rain or long periods of extended rain may occur, in the fall wind, storms and flooding are dangers again followed by winter snow, ice, high wind and extreme cold threats. Any season brings reason to be prepared for loss of utilities, dangerous travel and home safety.

Having emergency preparedness items handy and within reach for easy transition to emergency conditions bridges the gap to deciding if it is necessary to get out the disaster supplies. It is necessary to have a disaster kit on hand for longer periods need. And of course, it is important to have a disaster plan for family safety. Ohio residents know that individual safety is up to the individual and their family, friends, community, and neighborhood. Planning for disaster includes consideration for food, water, cooking, sanitation, medication and first aid, communication, power, and disaster supplies.

My family has done its best to integrate needed disaster supplies into our daily home items as well as assembling emergency supplies in safe areas in our home according to our plan.

Items Our Family Keeps in Our Emergency Preparedness Kit

One of the saddest stories that my husband ever heard was from one of his coworkers. Several years earlier her husband and daughter were killed in a tornado. Her family was sleeping when the tornado sirens went off; they did not hear the sirens or the bad weather. Her husband was sleeping on the bed beside her when died in the tornado. She does not remember the events during the tornado. The only thing that she remembers is that she was standing the middle of the street with ambulance lights all around her. The paramedics were telling her to talk to her son who was bleeding badly from the head. She had no idea how she got there or where her daughter or husband was located. This sad story has made us even more aware of how important having a natural disaster kit is to have in the house in the event of bad weather such a tornado. You never know if a tornado is going to hit, but at least our family will be prepared if we hear the sirens go off.

We have four members in our family; we have two adults, an infant, and preschooler. We update our natural disaster kit every 6 months to replace the food, water, clothes for our kids, update the pictures, and to update any phone numbers. We have two kits in large plastic bins. One kit is designed to be used right after a natural disaster, and the second kit is designed to be used if we end up stranded in our house for a few days after a natural disaster or bad weather. We keep both kits in the basement where we would be in the event of a tornado or other bad weather.

In our emergency preparedness kit we keep a first aid kit, flashlight, battery powered radio, spare batteries, a small amount of cash in small denominations, a map of the area, extra car keys, a change of clothes, a blanket, old but comfortable walking shoes, old eyeglasses, matches, snacks, water, and a listing of important phone numbers. For our infant we keep diapers, snacks, a few bottles, formula. Our infant is not formula fed, but we figure that it would not hurt to have a small can of formula around in case something happens to mom during the natural disaster and is unable to feed the baby. Our preschooler has a plush toy for comfort in the kit as well. We also have photos of our family to aid in identification in case our family gets separated during the natural disaster.

In a second bin designed to be a more long-term kit, we keep blankets, sleeping bags, can opener, plastic cups, plates, utensils, toiletries, paper, pen, small sewing kit, whistle, wrench, plastic bags, fire extinguisher, compass, food, and water. We keep 10 gallons of water on hand. We replace the water every six months. For food, we have a balance of dried fruits, nuts, seeds, canned tuna, beef jerky, canned peaches, canned corn, canned beans, canned pineapple, cereal, cold brew tea, cookies, canned ravioli and a case of 1300XT XMRE. This kit will aid us if we end up stranded in our house for a few days after a tornado or other natural disaster.

In our car, we keep a first aid kit, a map of the area, a blanket, a small amount of cash in small denominations, and snacks. Our car kit is not designed to carry us long term since we keep the bulk our supplies in our basement.

Between these three kits we feel that are as prepared as we will ever be for a natural disaster. We do not know what is stored for us in the future, but we sleep well at night knowing that we at least have a plan in the event or a tornado or other bad weather.

How to Be Prepared for a Hurricane


There are so many natural disasters that could possibly happen all over the country. All of these possible scenarios require a certain amount of preparedness so that you are not brought to your knees due to poor preparation. The natural likely natural disaster to occur where I live is a hurricane. Here is how you and I can stay prepared for a hurricane hitting land in your area.

1. Talk with friends and family who are in a hurricane safe area about providing an evacuation location. Hurricanes generally give enough notice that you should have time to evacuate to your pre-determined location in enough time to be safe. Be sure to map out your route and try to pick roads that might be less traveled so that you are not stuck in horrible evacuation traffic. Print out the map and keep it in a safe place. Tell the important people in your life where you will in the event of an evacuation and how you will get there.

2. There is a chance that you may not be able to evacuate. Perhaps the hurricane makes a sudden turn towards your area and is coming to land too quickly for you to leave. Pick a place in your home where you can safely hunker down during the worst parts of the storm. This space should be in the inner areas of your home and preferably without any windows. A basement is a good choice if you have one.

3. If your home is not a safe place to wait out a storm, make arrangements to get to an emergency shelter as quickly as possible.

4. Stock up on food and water to last at least a few weeks. If there is a major hurricane in your area there is a chance you won’t be able to get to a grocery store. The grocery store may not even be open. So, during the times of recovery and rebuilding, you need to be able to feed yourself safely from home. Take an inventory of your food storage every year to ensure freshness and that it is adequate. Rotate foods through your regular meals so that nothing goes to waste and replace it as soon as possible. Smart choice is nonperishable food such as canned food or meals ready to eat. Blue Line from XMRE is a good choice as the product was designed for disaster and emergency scenario.

XMRE Blue Line from XMRE on Vimeo.

5. Create a Hurricane Kit. You will need flashlights, batteries, candles, matches, first aid kit, plastic bags, wet weather clothing, rope, tarp, blankets, sleeping bags, toiletries, towels, tent, etc. Basically, you need to include everything you would need if you are camping because that is probably what you will be doing in the aftermath of a major storm.

6. Prepare your house for the storm. Collect pre-cut plywood for your windows. If you already have hurricane shutters be sure they are up to par. Before you leave town or hunker down inside the house remove all items from your yard that could become projectiles.

7. Listen to authorities. When they say to start getting ready, do it. Don’t wait till it starts raining to do something. That may be too late.

8. Appoint an out-of-state point of contact for everyone in the family. There is a chance you could become separated during or after a storm. Have someone everyone can call to check in and for information on other family members. Be sure everyone has that phone number.

9. Be sure your insurance is up to date. Most insurance companies will not write new policies when a hurricane is on its way.

10. Make a plan for your pets. Will you shelter them during an evacuation or will you bring them with you? Plan accordingly.

11. During hurricane season always fill up your car at about half a tank. That way you always have a reserve for a hasty evacuation and you don’t fall victim to price gouging. You do not want to end up in gas lines that are five hours long.

Taking Emergency Preparedness Against Disasters to the Extreme

After having our clocks cleaned by Mother Nature when Hurricane Katrina hit in the Gulf of Mexico, natural disasters around the world tend to hit us all closer to the heart. We now know that no one is immune from Mother Nature’s deadly effects. But disaster preparedness needs to be more than just a few bottles of water put aside; disaster preparedness needs to be a lifestyle. Mother Nature and her devastating effects are included in all my decisions.

Where I live

I live in Southern California about a mile from the beach where earthquakes and tsunamis are a definite possibility. So rather than live on the beach, I chose to live near the top of a gently rising hill of bedrock.

Few people in the Developed World realize, that in the Developing World beach front property is reserved for the poor and unfortunate. I discovered this while traveling through Mexico, Central America, and South America.

I inquired why this was in each country I found this to be true. In each country I got the same answer; it’s too dangerous. The wealthy in these countries choose to live inland or if they do live close to the shore they live on high secure ground. Bluffs are reserved for the truly destitute who rarely have title to the land.

Clean Drinkable Water

Clean drinkable water is probably the most important item to have on hand in a disaster or emergency.

I have found that ten, five-gallon bottles, of water is enough water for a family of four to drink comfortably for a week. So I keep twenty of these bottles that I rotate through for everyday use.

Twenty of these bottles, in a disaster, if rationed should provide clean drinking water up to a month for a family of four.


We keep two hundred pounds of each: rice, beans, and flour. As we rotate through these food items, I have found they keep very well for many years. You must keep them dry. A store of firewood should also be kept on hand to cook this food.

We also have a few boxes of MRE meals or meals ready to go. Our favorite brand is XMRE, prices are a bit above the average but the taste and menu selection is incredible.

Emergency Electrical Power

Having an emergency source of electrical power can be a life saver. I have designed a solar power supply that can be used to recharge my cell phone, laptop, and give us light at night. This solar power supply will charge our devices that will help us communicate with and get news from the outside world if disaster should hit.

Medical Supplies

Apart from having a first aid kit (which should be triple sized), there are a few other things we should all have on hand.

An ample supply of iodine solution should be on hand to clean wounds and cuts to prevent infection.

Full strength iodine should be kept for purifying water in case your clean water should be destroyed or run out.

A surgical suture for dealing with gaping cuts is also advisable, along with education on how to perform such a procedure.

And lots and lots of ibuprofen should definitely be part of your survival stores. Pain from broken or cracked bones, sprains, and hits can be debilitating. If you are burdened with intense pain, clear thinking becomes very difficult. Clear thinking in a disaster may mean the difference between life and death.

Medical Training

You should always be trying to get as much medical training as possible. In a disaster you must be all things to all people. In a disaster the more medical training you have the better, because the life you save could be your own. I attend any medical training class that are available.

Clothing and Bedding

Store a few changes of clothes along with bedding in waterproof plastic bags or containers. Hypothermia is a major cause of death in any emergency or disaster. Staying warm also aids in the process of clear thinking.

Interweaving disaster preparedness into your lifestyle and everyday decision making will help ensure your readiness next time Mother Nature swings her mighty fist.

What I Learned About Earthquake Preparedness

The past ten years feel like they have brought on a lot of natural disasters such as hurricanes, tsunamis, earthquakes, and floods. There are regions that are luckier than others, however, we are all prone to some sort of natural disaster, even if its lightning hitting a tree that could fall on our house.

In 1994, I lived in California, in the Los Angeles area, and experienced the Northridge earthquake that hit 6.9 on the Richter scale. I lived in North Hollywood, closer to Studio City and about only ten -15 minutes or so from Northridge. The earthquake happened at 4:30am, so I was asleep at the time, but of course, was awakened immediately. Needless to say I was scared and confused. I had never felt a real earthquake, there had been very small ones while I lived there that I did not feel, and because I’d been asleep, I was not sure what was happening. The best way I can describe it was that it sounded like what I thought the sound of being bombed was like. The building was shuttering and shaking and the sound was deafening with “bap bap bap” that seemed like things were actually hitting my apartment building. The amount of time the earthquake lasted has been disputed, anywhere between 10 -40 seconds, however, it felt like an hour. I can not even imagine what the people in Japan 2011 went through, with an earthquake lasting for three minutes, it must have been devastating to say the least. And then to have a tsunami hit, that is pure Armageddon.

I did, however, learn a lot about earthquake preparedness while I lived in Los Angeles after that quake. Things I would not have thought of on my own.

1) Have supplies
After an earthquake, the power could be out, stores closed and water and food scarce.

A. Have a case of water stashed
B. Keep canned food products/vacuum packed (baby food) etc. Have few days of nonperishable MRE meals, my favorite brand is XMRE.
C. Flashlight with batteries and extra batteries
D. Radio with batteries and extra batteries
E. If you can get into a parked car (that is not under something that can fall) that is a good place to sit and wait and also listen to the radio for reports

2) Exit the premises if you are able after the quake

A. There can be gas leaks – you need to get out
B. Do not try to turn anything on until the house or building is deemed safe

3) When the earthquake occurs, seek stable, secure shelter

A. Go under a table, a desk, inside of a doorway – underneath structures that can protect you from being hit by falling debris
B. If outside, stay away from trees and anything that can fall – it sounds silly, but it is better to be in an open space if you can get to it
C. If you are in the car, be careful, try to stop or slow down, but if you are near an underpass, try to either avoid it by stopping before it or going through it to the other side
D. If in a bathroom, get into a tub or the doorway

4) Make Phone Calls

A. If you are able to use your phone, call a loved one or friend to let them know you are okay
B. Make sure your cell phone is always charged

5) Check on others and pets

A. If you are ok, make sure to check on others in the dwelling. If it is not safe, call for help immediately.
B. Pets – I could not find my cat for about 15 minutes after that earthquake, but he had hidden between my bed mattress and the wall of the apartment and was scared out of his wits.

a. I took the cat out of the building for safety
b. I checked him to make sure he was not injured

6) Be prepared for aftershocks

I was not. We kept having these other earthquakes for weeks on end, and I learned those were aftershocks and they can be scary, large in scale and very unpredictable like earthquakes themselves. Be prepared for this.

I am sure there are more regulatory safety rules for earthquake preparedness, however, these are what I was told by natives of Los Angeles, and what I learned from my personal experience.

A Note on Business

In the UK there are many different types of Business Insurance. It’s because of this diversity that the options available can sometimes be confusing. So for a new business that has no staff or an existing enterprise with teams of employees it’s important to decide what level of insurance you must have and those that are advisable.

Here is a list of 16 different types of Business Insurance you might consider.

Employers’ Liability Insurance – The Employers’ Liability (Compulsory Insurance) Act 1969 requires that employees be covered against injuries whilst doing their job – Mandatory.

Motor vehicle insurance – Most business policies are comprehensive or third party, fire and theft. Legally you must, at least, insure your legal liability for injury to others and damage to their property – Mandatory. If you use private vehicles for business use, make sure the relevant policy accounts for this.

Professional indemnity insurance – Protects businesses against injury, loss, or damage, arising from their professional negligence or that of their employees. Depending on your industry certain profession MUST have insurance, these include; architects, accountants, solicitors, surveyors, insurance brokers and financial advisers.

All of the following types of Business Insurance are recommended.

Business travel insurance – Some employees travel extensively around the world. Cover against delays, loss of life and injury; equipment and money is recommended.

Fidelity guarantees – If you are worried about dishonest employees Fidelity Insurance covers against loss of cash or stock.

Key Man insurance – Some businesses would cease to function properly without certain individuals. It’s not uncommon to insure Directors and senior managers against the loss of income from death.

Premises insurance – Much like home insurance your business premises should be insured for the complete rebuilding cost.

There are two type’s standard and “all risks”. Talk to your broker about what level of cover you might need.

Business- At a Glimpse

Marketing consultants: The job of these people is to focus on developing different types of strategies to sell, promote and distribute services and goods of a company successfully to the targeted clients. The companies mainly take the help of these consultants to discover different creative techniques to launch and sustain their businesses.

PR or public relations consultants: The main job of these consultants is to manage the flow of information between a company or any person and the public. These consultants build a point of view or reputation of the company which they serve in front of the investors, public, employees and partners.

IT consultants: The job of this consultant is to recommend computer software, networks and hardware to develop high performing workflow and high performing software. Besides, these consultants also offer technical expertise in the fields of software programming, information system design and development.

Finance consultants: Also known as the financial analysts or advisors, the professionals are licensed to help organizations or people to make smart financial decisions. To do this, these consultants use information about the stock values, market trends, taxes and other types of economic factors.

My specialty is working with multiple 6-figure clients who have hit that growth ceiling. They know they can’t continue being in charge of everything. I’m an Online Business Consultant, Certified Online Business Manager, and most importantly, a die hard Integrator in every sense of the term.

My clients are high-achieving women entrepreneurs who want to change the world, and their visions are huge. They have proven business models that generate multiple 6-figure+ revenues. Their desire to build an empire is inspirational, and they’re ready to turn over the reins of management to a trusted professional who will move the business forward.

Have you hit the ceiling in creating new growth? Feeling overwhelmed or frustrated with all the “DOING” in your business?