How To Increase Your Effectiveness Through Blogging By Leslie Rubero

If you run an online business, you’re probably always looking for ways to increase your profits. One strategy you may not have tried before is blogging. Here are a few ways you can increase your overall effectiveness with a blog we put together with Leslie Rubero.

Blogs Can Increase Your Search Traffic

How much search traffic does your site currently see? If you’re not getting a lot of search traffic right now, adding a blog could change that. When you have a blog on your site, you’ll be able to utilize all kinds of keywords, which means you’ll be able to see a lot of traffic from search engines.

If your site has a blog that you regularly update, search engines will crawl your site more frequently. This can boost your search traffic numbers even more. If your site is getting a lot of search traffic, a lot of people will be seeing what your site has to offer.

Blogs Can Draw All Kinds Of People To Your Site

Right now, the audience for your site is probably fairly limited. This means that your site may not have a lot of potential for growth. If you want to expand your site, blogging can help.

When your site has a blog, you’ll be able to attract readers that wouldn’t have given your site a second look otherwise. If your blog has a strong call to action, you may be able to convert some of those readers into customers.

Your Blog Can Be An Additional Source Of Income

Even if your site is already monetized, you may be able to increase your overall income through blogging. A high-quality blog can be an excellent source of income. As a matter of fact, there are a number of people that earn their living through blogging alone.

From advertisements to affiliate links to sponsored posts, there are plenty of ways to earn money through blogging. If you don’t feel like your site is profitable enough in its current form, you should see if you can earn any additional income through your blog.

Your Blog Can Help Build Customer Loyalty

If you want your business to be a real success, you need repeat customers. In order to ensure that customers come back, you’re going to have to do everything in your power to build customer loyalty. A blog is a very effective way to encourage customers to remain loyal to you.

If you have a blog on your site, you’ll have a deeper connection to your customers. If your customers enjoy reading your blog, they’ll want to make sure that you can keep updating that blog with new content. When they want to buy a product or service like what you offer, they’ll go to your site first.

Blogging Can Improve Your Social Media Presence

It can be challenging to attract an audience on social media. These days, nearly every site is active on social media. People have all kinds of posts in their social media feeds, which means it can be difficult for your posts to stand out.

Having a blog can definitely give your social media presence a big boost. If you write quality blog posts, a lot of people are going to share those posts on their own social media pages. You’ll see an increase in traffic from sites like Facebook, Twitter, and even Reddit.

Blogs Can Help Your Site Show Up In Image Searches

When people use search engines, they aren’t always searching for written posts. Sometimes, people are searching for images. The biggest search engines, like Google and Bing, all have an image search feature.

You should try to use multiple images in every blog post that you write. If you utilize alt tags, you’ll be able to include keywords in every image that you post. This means that you’ll be able to have a big presence in image searches. This will bring your search traffic even higher.

Blogs Are A Fantastic Way To Build Hype For New Products Or Services

Are you planning on launching a new product or service in the near future? If you have plans for a new product launch, you’ll want to get people excited about it ahead of time. You can use your blog to build hype.

If you let people know that something big is coming in your blog posts, they will start to get curious. They’ll continue to pay attention to your posts so that they can see what is coming next. By the time your product or service launches, you’ll already have a lot of interest.

You Can Use Your Blog To Run Contests

If you’re trying to promote your site, you should think about running some sort of giveaway. People love to win prizes, even if that prize is fairly small. If you’re giving away a prize on your site, people are going to take notice.

However, it will be difficult for you to promote this kind of contest on your main site. If you want to post about the contest, you’ll want to relegate that kind of content to your blog. Having a blog will allow you to run contests on a regular basis.

Building A Blog Will Increase Your Site’s Value

With every new piece of content that you add to your blog, the overall value of your site will increase. If you’re willing to put a lot of effort into your blog, the value of your site can increase tremendously.

If you think that you might want to sell your site in the future, you’ll want to make sure your site is as valuable as possible. A blog can make your site a lot more effective, and it can also increase the site’s worth.

As you can see, adding a blog to your website can make that site much more effective than it once was. Blogs are a valuable asset, which is why so many major sites are adding some sort of blog. Look into blogging ideas from Leslie Rubero Padilla and see if it could work for your site.

You can learn more about Leslie Rubero here:


A Note on Business

In the UK there are many different types of Business Insurance. It’s because of this diversity that the options available can sometimes be confusing. So for a new business that has no staff or an existing enterprise with teams of employees it’s important to decide what level of insurance you must have and those that are advisable.

Here is a list of 16 different types of Business Insurance you might consider.

Employers’ Liability Insurance – The Employers’ Liability (Compulsory Insurance) Act 1969 requires that employees be covered against injuries whilst doing their job – Mandatory.

Motor vehicle insurance – Most business policies are comprehensive or third party, fire and theft. Legally you must, at least, insure your legal liability for injury to others and damage to their property – Mandatory. If you use private vehicles for business use, make sure the relevant policy accounts for this.

Professional indemnity insurance – Protects businesses against injury, loss, or damage, arising from their professional negligence or that of their employees. Depending on your industry certain profession MUST have insurance, these include; architects, accountants, solicitors, surveyors, insurance brokers and financial advisers.

All of the following types of Business Insurance are recommended.

Business travel insurance – Some employees travel extensively around the world. Cover against delays, loss of life and injury; equipment and money is recommended.

Fidelity guarantees – If you are worried about dishonest employees Fidelity Insurance covers against loss of cash or stock.

Key Man insurance – Some businesses would cease to function properly without certain individuals. It’s not uncommon to insure Directors and senior managers against the loss of income from death.

Premises insurance – Much like home insurance your business premises should be insured for the complete rebuilding cost.

There are two type’s standard and “all risks”. Talk to your broker about what level of cover you might need.

Business- At a Glimpse

Marketing consultants: The job of these people is to focus on developing different types of strategies to sell, promote and distribute services and goods of a company successfully to the targeted clients. The companies mainly take the help of these consultants to discover different creative techniques to launch and sustain their businesses.

PR or public relations consultants: The main job of these consultants is to manage the flow of information between a company or any person and the public. These consultants build a point of view or reputation of the company which they serve in front of the investors, public, employees and partners.

IT consultants: The job of this consultant is to recommend computer software, networks and hardware to develop high performing workflow and high performing software. Besides, these consultants also offer technical expertise in the fields of software programming, information system design and development.

Finance consultants: Also known as the financial analysts or advisors, the professionals are licensed to help organizations or people to make smart financial decisions. To do this, these consultants use information about the stock values, market trends, taxes and other types of economic factors.

My specialty is working with multiple 6-figure clients who have hit that growth ceiling. They know they can’t continue being in charge of everything. I’m an Online Business Consultant, Certified Online Business Manager, and most importantly, a die hard Integrator in every sense of the term.

My clients are high-achieving women entrepreneurs who want to change the world, and their visions are huge. They have proven business models that generate multiple 6-figure+ revenues. Their desire to build an empire is inspirational, and they’re ready to turn over the reins of management to a trusted professional who will move the business forward.

Have you hit the ceiling in creating new growth? Feeling overwhelmed or frustrated with all the “DOING” in your business?